Building a brand from the inside out. Back in the early aughts everybody loved Redbox- that bright red vending machine with movie rentals for $1. We partnered up with the CMO of Redbox to develop their visual and verbal brand voice from the inside out – from internal activations to consumer facing communication.
Role: Creative & Design Director
To show what we meant by no-brainer fun, we created a series of posters for the hallways of Redbox.
Fun money to got the good times started.
Giftcards brought the brand voice to life.
A strong brand starts from the inside out. From mission, to manifesto, to company values, employee engagement, and rewards - we wove Redbox Instant’s company values into their entire employee experience to show people they matter.
Team
Agency: Marian Williams Design
CD/Design Director: Marian Williams
Writer: Kevin Ripp
Designer: Hayley Jungmann
Brand Strategy: Sara O’Mara, The And Group