All in Illinois is a movement that brings the people Illinois together in a world of apart. As we continue to stare this global pandemic in the eyes, the team at OKRP works closely with the Governor’s office to provide people something to believe in, to be part of, and to fight for, together.
We began by developing the campaign slogan “All In Illinois” and creating a clean and conceptual visual ident. Illinoians were invited to embrace this statewide rally cry with profile frames, downloadable window art and make it their own.
All In Illinois had an outpouring of celebrity support – from Common and Chance to Hillary Clinton, Jane Lynch and Deon Cole and many more. These amazing Illinioans used their influence on social media to urge people to stay home and stay safe. Click here to view.
As the communication needs shifted, we continued to help the state of Illinois share important safety messages and inspiration thru a series of online videos.
“Stay in. Save Lives”
“Order All In”
MASK SAFETY CAMPAIGN
To encourage the people of Illinois to wear their masks more often, we developed a simple idea “It only works if you wear it” that compares wearing a mask to other things that keep us safe, like buckling a seat belt or putting on a bike helmet. We remind people that if we forget, or don’t do them (even once), we put ourselves and others at risk. Campaign included broadcast, ooh, olv, digital display, social and filters for both Snapchat and Instagram.
SLOGAN, BRANDING, CAMPAIGN LAUNCH, VISUAL IDENTITY, PSAs, 360 CAMPAIGNS
CCO: Laura Fegley
GCD: Marian Williams
CD Writers: Pat Durkin, Bob Jensen
CD Art: Angela Coster
ACD Art: Andrea Knowles
Writer: Jose Gordillo
Senior Designer: Sam Baliga
Junior Designer: Margaret Koch
Senior Visual Designer: Chelsea Coolsaet
Mask Safety: Production and Post: Utopic
Mask Safety Photography: Sandro Miller