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Our first campaign with Illinois tourism had us embracing their longtime positioning of “Are You Up For Amazing?” We found a way to share what’s truly amazing about these Illinois experiences and remain genuine and honest along the way.




OOH - Small Town Charm

OOH - Whiskey

OOH - Time Machine


Agency: OKRP
GCD TEAM: Marian Williams & Jen Bills
CD/COPY: Bob Jensen, Pat Durkin
CD/ART: Angela Coster
Senior Art Director: Andrea Knowles
ACD Writer: Tanner Uselmann
Agency Producer: Mallory Sohmer
Production and Post: Optimus