These days, people are surprised to find quality product that competes with most any other retailer.  If you’ve been into a Big Lots lately, you know there is not place you’d rather get your holiday decor and deals. To elevate their brand appeal, we gave them an unexpected holiday anthem, The Three Dog Night version of  “Joy to the world”  and packed in as much awesome product and family fun into 60 seconds as humanly possible.

 

The holiday campaign was successful enough that we continued the campaign into Spring of the following year.

 

Agency: OKRP
GCD: Marian Williams
Senior Designer: Justine Massa
Copywriter: Rachel Block
Designer: Sam Baliga
Director: Greg Brunkalla
Post: Whiskey & Bananas