User interface design, in-app offer merchandising, badging, how-to videos, brand style guide.
Target Cartwheel is a first-of-it’s-kind mobile savings app that helps you save more money on the things you already love at Target. User’s can browse offers and collections, earn badges, and see what their friends are saving on. MWD worked closely with Target to develop the entire brand experience from the ground up.
“A Brief Overview”
Art Director: Marian Williams
Writer: Serena Connelly
Producer: Molly Flynn Scoggin
Production/Post: Blacklist, Tendril