LOGO DESIGN, VISUAL IDENTITY, STATIONERY, COLLATERAL, ADVERTISING

 

The Illinois board of Tourism approached the design team at OKRP with the exciting task of redesigning the Illinois tourism logo. After several rounds of iteration, we landed on a clean, crisp timeless mark that visually positions Illinois as the modern and exciting US epicenter it has become. We paired the mark with  a vibrant color palette, visually arresting and culturally inclusive imagery and modern typography.

 

IOTLogo on BlueLogo colorWriteupLogo 1 copyLogo _ VariationsColor
Logo 1 copy 2StationeryLogo 1Ads
WebsiteDeck template

 

Agency: OKRP
GCD/ Head of Design: Marian Williams
CD/Art: Angela Coster
Senior Designer: Sam Baliga
Designer: Margaret Kots
Production Designer: Dan Eggart