All in Illinois.
Covid response.
The pandemic challenged every aspect of our lives. To help people navigate, we worked closely with the Governor’s office to build and activate the All In movement. From branding, community engagement, celebrity engagement, mask safety and vaccination campaigns, we movitavted people to stay safe and stay united. Illinoians really embraced the statewide rally cry and made it their own.
Since, wearing a mask wasn’t second nature, we made a logical appeal
- it only works if you wear it.
Snap and Insta filters literally only worked if you wore a face mask.
Team
AGENCY: OKRP
CCO: Laura Fegley
GCD / HEAD OF DESIGN: Marian Williams
CD WRITERS: Jen Bills, Pat Durkin, Bob Jensen
CD ART: Angela Coster
ACD ART: Andrea Knowles
WRITER: Jose Gordillo
SENIOR DESIGNER: Sam Baliga
JUNIOR DESIGNER: Margaret Kots
SENIOR VISUAL DESIGNER: Chelsea Coolsaet
MASK SAFETY
PRODUCTION/ POST: Utopic
DIRECTOR / PHOTOGRAPHER: Sandro Miller