Illinois.
The middle of everything.

Establishing Illinois as a US epicenter. From a cultural and geographic standpoint — Illinois is literally the The Middle of Everything. We created a platform for Illinois Tourisn to help Illinois reclaim its rightful place as the epicenter of American culture, travel, and business. The brand re-launch included a brand redesign, series of launch videos featuring actress, singer, and director Jane Lynch and a full 360 campaign. 

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Rebranding Project

This logomark mark visually positions Illinois as a modern and culturally relevant US epicenter. It’s paired with a vibrant color palette, visually stimulating imagery, and modern typography.

Team

Agency: OKRP
CCO: Tom O’Keefe
GCD Team: Marian Williams, Jen Bills
Head of Design: Marian Williams
CD Art: Angela Coster
ACD/Art: Andrea Knowles
Senior Designer: Sam Baliga
JR. Designer Margaret Kots
Production Designer: Dan Eggart

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