Save the Children.
Get Fed Up.

This campaign didn’t just raise awareness—it raised enough to provide over 1 million meals to hungry kids. The hunger is crisis worsening due to war, COVID-19, inflation, and climate change. To get people fired up, we kicked off on World Food Day in Austin, Texas with a food truck that gave people a taste of the struggles 1 in 5 kids face daily. The campaign quickly grew with street-level events, celebrity and influencer support, and a strong presence on social. We turned a serious issue into a movement that got people to Get Fed Up and donate.

Results: 1 billion impressions, +40% more donations than previous year, +74% more 1 time donations YOY, more kids receiving the nutrition they need to just be kids.