Harnessing a 120-year design legacy.
We partnered with Baker to create a unified, cohesive brand expression. By emphasizing their heritage and the value of fine furnishings, we expressed the deeper value that comes with investing in fine furniture through a simple and elegant visual identity. Collaborating closely with their marketing team on rebranding, designer collection launches, and campaigns spanning catalogs, email, digital, and promotional materials.

Role: Creative Director & Design Director